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Hotels Facing Staff Shortages: Why Automation is Your Best Recruit

Hotels Facing Staff Shortages: Why Automation is Your Best Recruit

The hospitality sector is grappling with a persistent challenge: a global shortage of skilled staff. General Managers at hotels worldwide are increasingly finding themselves covering front desk shifts, while remaining teams are stretched to their limits. However, forward-thinking hoteliers are realising that the solution isn't just about hiring more people, it’s about changing the nature of the work itself.

 

Automating the Administrative Burden

The traditional check-in process is heavy on administration. ID scanning, payment processing, and key encoding are repetitive tasks that do not require human empathy. By offloading these processes to hotel automation tools, you remove the friction that often frustrates both guests and staff.

As noted in our recent analysis on solving staffing struggles, automation is not about replacing staff; it is about empowering them. When a machine handles the paperwork, your team is free to actually welcome the guest.

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The "Welcomer" Model

Leading hotels are transitioning to a "Welcomer" model. Instead of standing behind a barrier (the front desk), staff roam the lobby, equipped with tablets, assisting guests who need genuine help. This shift bridges the gap between digital efficiency and human warmth.

Comparison: Traditional vs. Automated Arrival

 

Feature

Traditional Front Desk

Automated Self-Service

Check-in Capacity

1 guest per staff member

Unlimited (Mobile) / Multiple (Kiosks)

Staff Focus

Data entry & payments

Guest experience & hosting

Availability

Dependent on shift patterns

24/7 Operations

Queue Management

Linear (First-come, first-served)

Parallel (Multiple check-ins at once)

 

Consistency in an Unpredictable Market

 

Staff shortages often lead to inconsistent service standards. A guest arriving at 2 AM deserves the same seamless experience as one arriving at 2 PM. Indoor Kiosks ensure that standards are maintained regardless of roster gaps.

Furthermore, implementing these tools can actually improve staff retention. As highlighted in a theme park success story, employees prefer dynamic, engaging roles over repetitive administrative ones. By removing the mundane with hotel kiosks, you make the job more attractive.

 

The Strategic Shift

The talent crisis is unlikely to vanish overnight, but with the right technology stack, your operations can remain resilient. By integrating Mobile & Web Check-in, hotels can ensure they remain efficient and welcoming, regardless of staffing levels.

 

Book a demo now to eliminate your staff shortage problem today.

 

Key Takeaways:

  • Efficiency over exhaustion: Automating routine tasks prevents staff burnout and reduces turnover rates.

  • Technology as a multiplier: Self-service tools allow a single employee to manage multiple guest arrivals simultaneously.

  • Redirecting human talent: Shift your team from administrative data entry to high-value guest hosting.

  • 24/7 reliability: Kiosks and mobile solutions never call in sick, ensuring consistent service levels around the clock.

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