30 Years of Hospitality Innovation with Michel Lavandier

Today, we sit down with Michel Lavandier, co-founder of Ariane Systems, the world's leading provider of self-service technology for hotels. to celebrate 30 remarkable years in the hospitality industry and to reflect on his journey, the milestones, the changes, and the lessons learned along the way.

As Michel steps away from his operational role at Ariane, he is not merely retiring but pivoting to a new chapter dedicated to mentorship. Now focusing his energy on guiding young entrepreneurs as President of Réseau Entreprendre 93, we celebrate his vision, leadership, and dedication, qualities that have shaped Ariane Systems and made a lasting mark on the entire industry. In this exclusive interview, we look back at the moments that defined a career and the innovations that defined a sector.

A Vision Ahead of Its Time

Michel’s journey began when the concept of a computer checking in a guest was widely viewed with hesitation. Reflecting on those early years, Michel notes: "We were convinced for over 15 years that Self Service Kiosks would eventually become standard." It was this unwavering belief that allowed Ariane to weather the early days of a conservative industry that was often reluctant to change.

What Were The Pivotal Moments in Ariane Systems' History?

Every great story has a turning point. For Ariane, that moment came on 2004. Michel describes the signing of a major contract with a large client as “a decisive event that enabled Ariane to move from a minor player to a recognised company.”

Landing a deal to equip 200 hotels at once was a huge milestone that proved the company’s potential. Still, Michel notes that this achievement didn’t come easily. He highlights that tenacity was essential, as the team had to push through doubts and challenges throughout the complex negotiations. This determination helped shape the global leader Ariane is today.

What was the evolution of strategic leadership?

The arrival of Laurent Cardot ( CEO and Co-Founder of Ariane Systems) provided the fuel for long-term structure. Michel highlights that Laurent was instrumental in allowing Ariane to define a clear growth strategy.

Under this new direction, the company shifted its focus from small independent hotels to targeting major accounts. This strategic pivot not only boosted activity but also

strengthened investor confidence in Ariane’s vision. Michel credits this shift and the team that executed it as a vital component of the company's expansion.

The Evolution of the Guest Experience

For decades, the hospitality sector was often hesitant to disrupt the traditional front desk model. Michel observed that the real turning point for hotel digital transformation was, unexpectedly, a global crisis.

"The COVID crisis accelerated hoteliers’ awareness," Michel explains. Suddenly, what was once considered a "nice-to-have" option became a necessary operational requirement. Guests began to expect contactless mobile check-in and efficient arrival experiences, and hotels that had previously resisted automation found themselves rushing to catch up. Today, self-service is no longer about replacing staff but about freeing them from administrative burdens to focus on guest care.

Lessons on Leadership and Standardisation

With 30 years of experience comes a wealth of wisdom. When asked for advice for today’s hoteliers and tech leaders, Michel offers a grounded perspective: "Observe what works elsewhere, remain humble, and rethink your organisation" to fully leverage technology.

He also speaks candidly about the learning curve of leadership. Michel expresses regret for having delayed the standardisation of Ariane’s solutions in the past, admitting that being "influenced for too long by specific demands from large accounts" slowed efficiency. His advice today is clear: prioritise scalable, robust products over custom complexity.

A New Chapter: The Human Element

As Michel transitions his role, he expresses strong confidence in the future. He explains that Ariane’s integration into Jonas Software and Vertus Group brings renewed momentum to the company. He notes that this transition introduces demanding yet human-centered leadership that ensures the company’s long-term sustainability.

However, technology and strategy ultimately rely on people. Michel expresses deep gratitude to his employees, some of whom have been with Ariane for over 20 years. He cites their loyalty, commitment, and contribution as the true backbone of the company.

He identifies "robustness and resilience" as Ariane's key strengths, but emphasises that they must be complemented by "solidarity, listening, and kindness." His parting guidance to his team remains focused on this human dynamic: "Respect one another... and prioritise transparency and mutual support." 

Build Your Resilience

Michel’s legacy teaches us that the best technology is built on resilience and a deep understanding of guest needs. Whether you are looking to streamline a busy reception with lobby check-in solutions or offer 24/7 availability via outdoor kiosks, our solutions are built on 30 years of expertise.

Discover how our indoor self-check-in kiosks provide the robust, standardised efficiency that modern hotels demand.

Key Takeaways:

• Tenacity drives progress: Success in the self-service industry is rarely overnight; it requires years of conviction, even when the market is slow to adapt.
• Crisis acts as a catalyst: The global pandemic was the definitive tipping point that shifted self-service from a niche option to an operational standard.
• Authentic leadership is humble: Sustainable growth comes from observing the market, admitting mistakes, and valuing "robustness and resilience" over fleeting trends.
• Standardisation is key: Moving away from bespoke requests to scalable, standardised solutions is critical for long-term efficiency and reliability.