Good signage, key criteria for a successful self-check-in implementation.
When hoteliers choose to enhance their guest check-in process using self-check-in solutions, it is crucial to point out that the success of such solutions is not only about technology and the kiosk itself. It combines operational changes, adapted guest flow, functionality, staff involvement, clear targets, and more. We call these “success criteria” and created our “12 commandments” based on our 20+ years of experience from self-service installations.
Good signage is one of the 12 commandments and essential to maximizing success when implementing self-check-in solutions in a hotel. Clear and well-placed signage is crucial because it helps guide guests through the process and ensures a smooth and stress-free experience.
Why does signage make a difference?
- Sense of security: Nothing is worse than feeling insecure about what to do when checking in at a hotel. A guest who took the effort to do an online pre-check-in and received a QR code for key pickup should quickly identify where to pick up a key when arriving at the hotel.
- Convenience: A clear and straightforward sign in the hotel lobby will simplify the self-check-in process for guests, who will know exactly where to go and what to do. Good wayfinding and signage lead to faster check-in times and a smoother experience for guests, who will appreciate the convenience of checking themselves in quickly and easily.
- Increased Efficiency: Self-check-in solutions can help save time for guests and hotel staff, as guests can check themselves in using a kiosk or their mobile device. Self-service reduces the time hotel staff must spend on check-in, freeing them up to attend to other tasks and improving overall efficiency. This assumes arriving guests don’t have to ask staff for help to find the check-in kiosk or go to the reception desk out of habit, unaware of other and more efficient options.
- Improved Guest Experience: Good signage in the hotel lobby can help make the self-check-in process more intuitive and user-friendly, reducing the frustration that guests may experience when using technology they are unfamiliar with. With clear instructions and well-placed kiosks, guests will find it easy to check themselves in, improving their overall experience and leaving them with a positive impression of the hotel.
- Accessibility: Signage can be designed to be accessible for people with disabilities, such as those who are visually impaired, helping to ensure that everyone can easily use the self-check-in kiosk.
Overall, signage is an essential part of the self-check-in process in hotels as it helps to create a positive and user-friendly experience for guests. They can easily navigate the self-check-in process, feel confident, and are more likely to use the technology again in the future. By investing in well-designed signs, hotels can improve the self-check-in process for their guests and enhance the overall guest experience.