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B&B HOTELS win the 2016 Digital Champions Award with Check-in Solution

Picture of Ariane Ariane : Nov 19, 2016 2:22:00 PM

Industry & Partners

Popular German hotel group wins top accolade for its digital check-in system, in partnership with the leader in check-in/out technologies

Recognition for Digital Excellence

Germany – October 11, 2016 – B&B HOTELS GmbH, a leader in the market for economy hotels, was awarded the 2016 Digital Champions Award in the “digitalization of guest experience” category for their innovative online check-in system that works entirely with guests’ smartphones and devices. This advanced, award-winning solution was created and implemented by Ariane Systems, a recognized leader in self-service check-in/out systems for the global hotel industry. The digital check-in solution at B&B HOTELS was first implemented portfolio-wide in June 2014 and has been well received by the chain’s diverse, tech-savvy clientele.

Shared Commitment to Seamless Guest Experiences

Like us, their focus is on providing guests with digital solutions that make their stay easy and efficient. It’s this attitude that makes them so deserving of such a distinction from the Digital Champions Award.

kiosk bnb “We have a high appreciation for B&B HOTELS’ confidence in our check-in systems,” said Dr. Josef Schilling, Managing Director Germany, Austria, and Eastern Europe at Ariane. “Like us, their focus is on providing guests with digital solutions that make their stay easy and efficient. It’s this attitude that makes them so deserving of such a distinction from the Digital Champions Award.”

Expanding Innovation Across Germany

B&B HOTELS, one of Germany’s first hotel brands to offer a fully automated online check-in option, currently has 80+ locations across the country. The hotel brand has successfully used Ariane’s advanced kiosk check-in solution for more than eight years, with the addition in 2014 of online check-in through the company’s cloud-based Allegro Web & Mobile platform. This system allows guests to book online, pay online and gain immediate access to their rooms, without having to wait in a queue at reception upon arrival.

How Ariane’s Allegro Web & Mobile System Works

Through the Allegro Web & Mobile system, Ariane’s digital self-service solution sends guests an invitation to check-in online 48 hours prior to their arrival, where they can also review their contact details and make payments through SIX Card. This service automatically checks guests in beginning at 2 p.m. on their specific arrival date. Guests using online check-in will receive SMS and email messages with their room number and access code. Guests can also choose to complete their check-in using a self-service kiosk in the lobby and receive the pin-code for room access, and can completely bypass check-in at reception for more efficiency and convenience.

Positive Guest Feedback and Long-Term Success

This innovative service offers more flexibility and has been well received by our guests over the years

“This innovative service offers more flexibility and has been well received by our guests over the years,” said Mandy Janowitz, International PMS Manager with B&B HOTELS. “We are a young and innovative brand, offering a modern product. It’s important for us to be on the cutting edge of hotel technologies our guests crave and to follow current digital trends as they pertain to the guest experience and expectations.”