We’ve added a dataset to B2B Marketing Analytics that features prospect demographic and engagement activity data together. The new Snippets feature offers reusable content for emails and email templates. This release also brings updates to the Pardot Einstein features Behavior Scoring and Campaign Insights, and improvements to asset handling in the Object Manager.
These release notes are also available in the Salesforce Winter ’20 release notes.
Explore Combined Prospect and Activity Data in B2B Marketing Analytics
Encourage users to add the Prospect and Activity Dataset to their lenses and dashboards to help them further understand prospect engagement. The dataset includes three years of engagement information tied to the default and custom prospect fields in the Pardot Prospect dataset. With this super dataset, you can unearth valuable connections without heavy report customization.
Datasets Have Moved to B2B Marketing Analytics 2.0
To improve performance and accessibility, B2B Marketing Analytics is now directly available in Salesforce. No managed package needed! Datasets, lenses, and dashboards that were created after February 11, 2019 continue to be updated until Summer ’20.
Reuse Content Across Campaign Emails with Snippets
Snippets give your users the power of content reuse. When your company promotes a series of webinars or other recurring events, your marketers probably have to create many similar promotional emails. With Snippets, they can create a robust block of text, images, and links and pull it into email or email templates. Next time they make changes, they only have to update the snippet, and the email and email templates inherit the changes.